Long-term company sentiment over time: Hugo Boss AG of the Mid-Cap DAX
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Description of Hugo Boss AG
Hugo Boss AG is a German luxury fashion house known for its high-end menswear and womenswear. The company designs, produces, and sells a wide range of products including suits, jackets, shirts, shoes, accessories, and fragrances. Hugo Boss AG operates through two main segments: the core brand Hugo Boss, which includes the Boss and Hugo labels, and the lifestyle brand HUGO. The company's main activities include designing and manufacturing premium clothing and accessories, selling products through its own retail stores, department stores, and online channels, and maintaining a strong presence in the global fashion industry. Hugo Boss AG is focused on providing modern, sophisticated fashion for a discerning clientele and is known for its timeless designs and high-quality craftsmanship.
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