Long-term company sentiment over time: Monster Beverage Corporation of the NASDAQ-100 Index
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Description of Monster Beverage Corporation
Monster Beverage Corporation is a leading beverage company that specializes in producing and marketing energy drinks, fruit drinks, and other non-alcoholic beverages. Their main activities include developing, producing, marketing, and distributing a wide range of energy drinks under various brands such as Monster Energy, Reign Total Body Fuel, NOS Energy, and Full Throttle. The company targets a diverse consumer base, including athletes, students, and young adults seeking a boost in energy and performance. Additionally, Monster Beverage Corporation engages in promotional activities, sponsorships, and partnerships to enhance brand visibility and participate in sports and entertainment events. Overall, the company aims to provide innovative and high-quality beverages that cater to consumers' demand for energy-boosting products.
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