In a world where public perception shapes reputation and risk, companies need a way to measure how they’re viewed in real time. That’s where sentiment analysis comes in.
Tracking your company’s sentiment score helps you understand stakeholder trust, anticipate PR risks, and align strategy with public expectations.
Why Monitor Sentiment?
- Reputation management
Stay ahead of negative narratives and protect brand value. - Risk detection
Identify perception shifts before they lead to financial or regulatory consequences. - Strategic alignment
Ensure leadership and messaging reflect stakeholder sentiment.
How to Track Your Sentiment Score
Tools like Sentalyse let you monitor sentiment using a few key methods:
Real-Time Media Monitoring
Track sentiment in top-tier outlets, ESG commentary, NGO reports, and financial blogs.
Topic Segmentation
Break sentiment down into categories like ESG, governance, leadership, innovation, and controversy.
Stakeholder Filtering
Segment sentiment by investor, customer, regulator, or employee lens.
Alerting and Dashboards
Visualize trends over time and get notified of sudden tone shifts.
Example Use Cases
| Department | How They Use Sentiment |
|---|---|
| Investor Relations | Gauge market tone before earnings or major disclosures. |
| Sustainability & ESG | Monitor perception of environmental or social claims. |
| PR & Communications | Craft messaging based on live feedback trends. |
| Compliance | Spot early signs of reputational or regulatory exposure. |
What Makes a Good Sentiment Tool?
- Real-time updates and alerts
- Customizable categories and dashboards
- Multilingual and multi-source coverage
- API or export options for internal reporting
Sentalyse delivers all of the above—so companies don’t just read the news. They understand what the world thinks.
Final Thoughts
You can’t manage what you can’t measure. Monitoring your company’s sentiment score offers a data-driven way to steer perception, reduce surprises, and build stakeholder trust.
See how Sentalyse empowers companies to monitor sentiment and act early.