Sustainability claims are everywhere—from net zero targets to biodiversity pledges. But how do you know if those claims are viewed as credible by the public?
Sentiment analysis gives investors and analysts a new lens—measuring how sustainability commitments are received, discussed, and challenged across media and stakeholder sources.
The Credibility Gap in ESG
- Many claims go unchecked or unaudited.
- Greenwashing is increasingly scrutinized by regulators and NGOs.
- Public perception often diverges from official ESG ratings.
How Sentiment Analysis Helps
Platforms like Sentalyse track language around ESG disclosures, press releases, and third-party commentary to detect tone, emotion, and credibility signals.
- Are sustainability claims being met with skepticism or praise?
- Are NGOs or journalists questioning the data?
- Is the language emotionally charged or broadly neutral?
Key Indicators to Monitor
| Signal | Interpretation |
|---|---|
| Negative ESG sentiment despite positive reporting | Potential greenwashing or trust erosion |
| Surge in ESG mentions with neutral tone | High visibility, low stakeholder conviction |
| Praise from independent voices | Credibility reinforcement |
Use Cases for Analysts and Companies
- Validate or challenge internal ESG narratives
- Benchmark credibility against peers
- Avoid reputational exposure from overstated claims
- Align sustainability messaging with stakeholder tone
Final Thoughts
It’s not enough to make sustainability claims—you must earn belief. Sentiment analysis provides the missing layer of perception, so investors and leaders can act on both what is said, and how it’s received.
Discover how Sentalyse surfaces ESG sentiment signals to decode sustainability impact and integrity.